World Osteoporosis Day 2017

Love your bones - Protect your future


World Osteoporosis Day (WOD), marked on October 20 each year, is a year-long campaign dedicated to raising global awareness of the prevention, diagnosis and treatment of osteoporosis and related bone diseases. It aims to put osteoporosis and fracture prevention on the global health agenda and reaches out to health-care professionals, the media, policy makers and the public at large.

The World Osteoporosis Day campaign calls on the general public to take early action to protect their bone and muscle health, in order to enjoy a good quality of life and independence in the future. Similarly, it calls on health authorities and physicians to protect their communities’ bone health. Despite the many effective treatment options, osteoporosis often remains undiagnosed and undertreated.  By ‘closing the care gap’ through timely assessment and treatment, health professionals, government health authorities, and hospitals can work together to reduce the human and socioeconomic burden of fragility fractures.

Specifically, the 2017 World Osteoporosis Day campaign will urge people to 'Love your bones - Protect your future' and aim to:

  • Promote worldwide awareness of osteoporosis and understanding of the heavy toll the disease can take on an individual’s future if left undiagnosed and untreated.
  • Improve understanding of the link between osteoporosis and fractures - which can be a major cause of disability and early death in older adults.
  • Encourage individuals to recognize risk factors, including first fractures, and to seek testing and treatment if required in order to protect their longer term future.
  • Promote bone-healthy nutrition and exercise as essential to good bone health, as well as awareness of the role of calcium, good nutrition, and regular exercise during childhood and adolescence when bones are developing.
  • Advocate for preventive care worldwide: enable healthcare professionals and health authorities to close the persistent ‘care gap’ by addressing critical issues such as under-diagnosis and under-treatment, lack of Fracture Liaison Services to systematically identify and treat high risk patients, and poor adherence to treatment.

If you translate any of the WOD material, please share this with us so that we can profile this through our website and social media sites.

Love Your Bones logo

As a part of our ongoing strategy to put bone health at the forefront of World Osteoporosis Day, we have created a logo to unite all stakeholders around the action point of Love Your Bones. Download the logo here:


World Osteoporosis Day 2015 Resources